HOW TO BREAK INTO THE NIGERIA MUSIC INDUSTRY

Every upcoming musician wants to “blow” (make it big) in the Nigerian music industry. A major question they ask at the beginning of their musical journey is how do I promote my music?
Since major record labels like Mo’hits, Kennis Music,Chocolate city and Storm records that can manage, package and promote your songs will hardly get you signed, you will need to take up responsibility as your own music promoter.
My experience shows that unlike the USA where big labels like Sony BMI, Rockafella and Young money can sign up an artiste based on raw talent, in Nigeria you will have to

showcase your talent and songs to a certain extent before you will be noticed by the music promoters, marketers and record labels.
There is the believe that without the big bucks you cannot promote your music on the radio stations which prompts thoughts like if only I had a record label/marketer/promoter.
The good thing is you can do it yourself without putting a big hole in your pocket and you do not have to rely on any record label, marketer or promoter.
Following the tips below will show you how to promote your music and get that basic exposure while also increasing your fan base.
Note that nothing good comes easy and you will need to sacrifice either in form of time, efforts, a night’s sleep just to get what you want.
Apply the tips to your success.

1. MAKE GOOD SONGS:
Sorry I cannot teach you how to write a song. I believe you are reading this because you have the talent already to compose and record a good song. The type of song you do should be targeted to an audience with a good taste in music. It does not matter the genre hip-hop,funk, rock, house, R n B, classic, alternative- whatever! You should do music to impress thousands of fans and not just your family and close friends.

ATTEND SHOWS REGULARLY:
Be it a club performance or sponsored show just be noticed. Keep your ears on the ground for upcoming shows and try to make friends with event organizers and tell them to put you on the list of performers and that you don’t mind doing it for free. Talk to the DJ at the club, give him a promo copy of your CD and encourage him to play it on his shows. You get to meet music industry people at musical shows. Build and maintain your contacts with them. You don’t know who has a marketer in Alaba or who has a friend in that radio station.

3. USE SOCIAL MEDIA:
In this age, the internet works like magic and it is relatively cheap and very effective. Even if you have money to go on air never neglect social media and other internet promotion avenues. You would neef time especially if u don't have money. But if you have some little bucks contract it to an agent to do. Your goal is to get more people listen to what you have to say and to get their data for further relationship. Your first album may not be good enough, but you have their contact already to reach them when you improve. Use facebook, twitter, blog (like Singledoze), forums(like Nairaland) to achieve this

to be continue

Approach differs depending on a lot of factors. The good news is that we offer FREE consultancy services to help with your online promo> drop your comment let's talk