– As part of its support for
creativity and transformation in young individuals, Absolut Vodka is partnering
with MTV to organize this year MTV Africa Music Awards (MAMA). The event is
scheduled to take place later in June at the International Convention Centre
(ICC) in Durban, South Africa.
The nominations for the awards will be revealed on 16 April
2014 with new additions like the “Transform
Today Award” sponsored by Absolut Vodka. The new
award is to celebrate the power of young individuals to transform the image of
Africa through their creativity and vision. Others are the Lifestyle Award, the
Nelson Mandela Leadership Award and Personality of the Year Award.
Sola Oke, Marketing Director of Pernod Ricard Nigeria, said:
“In each generation there are a handful of artists who leave
transformative marks and the MAMA most certainly celebrates those artists who
are at the cutting-edge of the change in the music industry here in Africa. And
Absolut will continue to push the boundaries of contemporary culture through
creative collaborations, so we are thrilled to be a part of the awards that
celebrate artists who define and transform music in Africa.”
The build-up to the main show tagged “Road
to MAMA” will showcase events in Lagos -
Nigeria, Durban - South Africa and (Tanzania) featuring MAMA nominees alongside
the most current local artists and DJs. It is a celebration of African
musicians and achievers who have made the most impact on the contemporary music
scene throughout the year.
Mr. Oke also announced that as part of Absolut’s partnership with the MAMAs, there would be a series of
exciting events to include one of a kind Absolut Experience Parties amongst
other activities in bars, supermarkets and clubs in Nigeria. He said, “These events are being held in order to share the Absolut experience
with our consumers and also the opportunity to reward them with exciting
packages which would include tickets to, the Absolut Experience Parties, the
Road to MAMAs events in Lagos, and ultimately, exclusive tickets to the MAMA
event in South Africa.”
Commenting on the awards, Alex Okosi, Senior Vice President
& Managing Director, Viacom International Media Networks Africa recalled
that the MTV Africa Music Awards will be taking place in South Africa for the
first time in its new evolution and the team is excited that Durban will be the
backdrop for showcasing Africa’s best talent to the world.
Furthermore, it will feature stunning performances from
African and international artists with signature collaborations between artists
of different genres and cultures. Artists will be recognised in thirteen
different categories including Best Male, Best Female and Best New Act. The
2014 MTV Africa Music Awards will premiere on MTV Base (DStv Channel 322), MTV
(DStv Channel 130) and other partner channels around the continent from June
2014.
The 2014 award is open to all artists whose music videos
have received airplay on MTV Base (DStv Channel 322) or MTV (DStv Channel 130)
during the qualifying period. MAMA was first staged in 2008 and it has
recognised the talents of musicians from across sub-Saharan Africa, rewarding
iconic artists like 2Face Idibia, Big Nuz, HHP, P-Square, Liquideep, Lira,
Nameless, Wahu, Fally Ipupa, Cabo Snoop, Mo Chedda, Zebra & Giraffe and
many more.
To be part of the Absolut excitements, you stand a chance to
get special invites to beach parties, exclusive house party jam, the MTV
Absolut party and VVIP tickets to the MAMAs in South Africa when you like us on
https://www.facebook.com/AbsolutVodkaNigeria and follow the fun crew @AbsolutVodkaNig
to transform your today.
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